Just read Bynamite’s article in NYTimes. Interesting theory. Not sure it has legs. I forget where, but I once read that telling someone to share their data in exchange for better relevancy is like telling them to invest in hedge funds because it makes the markets more efficient.
I have to agree.
(Bynamite.com)
What matters besides control is incentive. We must tie action to immediate reward. We must tie every user to a measure of influence and a notion of identity.
While we are focused on building the most advanced, most real-time and predictive audience data, in early 2011 we will be releasing our next-generation consumer dashboard. Get ready!!