Sociocast Hits the Slopes to fight Breast Cancer

Over the weekend Sociocast sponsored a team in the Tubbs Romp to Stomp event in Stratton Vermont, part of the Susan G. Komen race for the cure foundation. Team ‘Defying Gravity’ walked 3 miles with their snow shoes in the heart of winter in order to raise awareness and money for the cause. We are really proud and happy to be able to sponsor such a great team. Check out some pictures from the weekend.

Team 'Defying Gravity' on the March! From left to Right - BR, Sandy Derio, Beth Cohen, Stacey Notrica, Sally Hoffman, Paula Morvay, FR, Pauline Seremetis, Stacey Pearl, Sharon Ferraro, Amy Echelman

Is Big Data a Dead End… or Are You Just Missing the Point?

Alan Mitchell from Ctrl-Shift News recently wrote an interesting article entitled ‘Big Data, Big Dead End’. His view on Big Data is quite bleak and if anything thinks its only perpetuating an already flawed system. While we obviously have a very different view of Big Data we would like to point out a simple, but quite an important error in one Alan’s ‘facts’. He says ‘There are more connections between the neurons in the brain of the average Joe than there are atoms in the universe’. What he meant to say is ‘there are more POTENTIAL connections between the neurons in the brain of the average Joe then there are atoms in the universe.’ Without the word potential the above statement is logically incorrect.

We would also like to point out that just like some of the informational needs can only be satisfied by Very Small Data, as Mitchell showcases, there are many more informational needs that can only be satisfied by Big Data. In our world view, both Very Small Data and Big Data play together nicely, and it is not the case of one versus the other as he seems to be suggesting.

Big Data for a Small World

2015: The Era of the Zettabyte

It’s nothing new that the world is creating more data then ever before. However, its not always easy to visual just how much data is out there. The info-graphic below shows us in a very digestible manner what the world of data will look like in 3 years from now. After I saw this I couldn’t help myself from asking what will our world look like in 20 years? 50 years? Or even 100 years? How will the era of the Zettabyte impact us differently? The rate at which data is being consumed and created is astonishing and we are really delighted to be part of this exciting time!

Big Data for A Small World.

“Today we know more about Jupiter than the guy who lives next door to us. We can predict where an election will go, we can turn a gene on or off, and we can even send a robot to Mars, but we are lost if asked to explain or predict the phenomena we might expect to know the most about, the actions of our fellow humans.”
― Albert-Laszlo Barabasi,