Datadog Barks and Bytes

We are happy to announce a newly founded partnership with Datadog, an exciting and unique systems and applications monitoring company.Datadog’s approach to monitoring applications and making performance metrics actionable is by far the best one we have come across. Their SaaS product takes a few minutes to set up and is highly and simply customizable. Having Datadog onboard will help us to maintain the highest quality service for our clients at all times with little effort.

Datadog allows us to monitor our systems and application parameters, such as from CPU, network, disk latencies and load all the way to our own Hadoop metrics so that we can quickly identify and remedy problems and bottlenecks. With Datadog we can much better align our infrastructure performance and capacity with our business needs, which in turn allows us to deliver the most substantial services available. In addition to the fundamental monitoring features, the ease of setup and customization, the novel way to share insight out of monitoring data made Datadog an obvious choice for us.

According to our CTO, Giri Iyengar, one aspect that makes Datadog so good is its ‘extreme flexibility in allowing us to be able to understand what is going on with our servers via a very powerful, yet simple query interface’. Customer service and responsiveness have also been excellent.

We look forward to a productive and strong relationship with Datadog in the future.

Big Ideas Needed for Big Data

Carla Rover’s article,  ‘Ad Tech’s Flip Factor’ from DiGiDAY pointed out that we are seeing a huge rise in ad tech, however the really deep-rooted problems of the industry such as ‘measurement, inventory quality, and data management’ are not being adequately addressed.

Big Data utilized correctly can solve these issues. The industry is booming and the landscape is constantly shifting. However, only a select few are innovating and coming up with new and creative ways to attack some of the industry’s toughest questions. The industry also needs to start seeing companies coming up with more end to end models. Once this happens marketers will be more empowered, consumers will be happier and brands will thrive.

Big Data for a small world. 

Sociocast NOT Sociopath!

…The words are similar. When asked about their (homophonic) similarity, we always answer: “the distance between insanity and genius is measured only by success.”

Welcome to Sociocast, where we are not afraid to think differently, to rethink traditional science, to shift paradigms, to launch revolutions. By revisiting and re-architecting our understanding of human (and social) behavior, Sociocast will drastically improve our experiences online.

(Richard Feynman)

Launching in Fall 2010, Sociocast’s real-time audience data will be used by both advertisers and publishers to optimize the delivery of advertising and facilitate the creation and distribution of content. All the while, building great tools for people like us to control our privacy and improve our ability to discover the content we love.

To find out more, visit: http://www.sociocast.com.